TRANSFORMERS: THE LAST KNIGHT – VIDEO AD

SUMMARY
AdColony developed a new method of overlaying interactive elements over video ads, and wanted showcase this technology. I was inspired to use the explosions and action in the trailer and add extra animated layers of dust and debris that the user can wipe away.

I created high fidelity mock ups and created a prototype to pitch to the client. Once the campaign was sold, I used our proprietary program to build the video ad experience.

The ad was a success with higher than average rates of video completion, and interaction.